The Telecom Regulatory Authority of India (TRAI)
has set the limit for concessional SMS at 100 per day per SIM. This will be
implemented in 15 days.
As per the directives:
§ There is no maximum limit for SMS, but consumers
will be charged not less than 50 paisa per SMS once it crosses 100 a day.
§ To curb unregistered telemarketers sending bulk
promotional SMSs using machines, access providers have been asked to work out a
solution within the next three months, which will ensure that no commercial
SMSs are sent containing same or similar characters or strings or variants from
any source or number.
§ Mobile operators will have to set-up a web-based
complaint registering system and a dedicated e-mail address to receive such
complaints on spam messages and calls.
Why such measures?
These steps are aimed at restricting unsolicited
SMS and calls which continue to be a problem for mobile users. The new measures
come in the back drop of misuse even after the regulator has imposed the SMS
Spam Guidelines.
Consumers can register a
complaint through SMS by forwarding the SMS to 1909 after appending the
telephone number and date of receipt of the SMS.
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